The marketing department is the department that conducts market research. Here, what is done is that marketers go out and collect information on what type of goods people buy and why they buy these goods. This information is very important because it helps the company know what to produce and when to produce them1.

The four people are holding their arms and showing the unity and strength in digital marketing office.

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A person who uses written words in different styles and techniques to communicate ideas. Writers produce different forms of literary art and creative writing such as novels, short stories, books, poetry, plays, screenplays, teleplays, songs, and essays as well as other reports and news articles that may be of interest to the public. Read More!

Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. As opposed to art, whose aim is merely contemplation, design is based on the principle of “form follows a specific function”.  Read More!

The use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. Understanding Digital marketing targets a specific segment of the customer base and is interactive. Read More!

The process of improving a website or web page so it increases organic traffic quality and quantity from search engines. Successful SEO means a web page will be more likely to appear higher on a search engine results page (SERP). Read More!

The individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is like that of a community manager on a website forum or public relations representative. Read More!


  1. Bright, J. (2014, January 19). Functions of the Marketing Department of a Business Organization.